News Articles

Search Engine Optimisation -  Do's - Dont's

Keywords
When writing content for a page or a product try to be as specific as possible
in targeting the keywords you want to be found.
Try to keep these keywords in your first few sentences.

Avoid repetition
We need to keep the content as original as possible.
Search engines ultimately want the user to find what they are looking for
as quickly as possible so your content is important.

Strong Text
Bold any keywords/phrases that you think the user will search for.
If your page is selling "natural hair products" then
these 3 words are the most important.
keep them together, use them twice or 3 times on your page if possible
and put them in bold the first time they appear.

ALT Text
the image alt attribute is used to display text in the case that
someone visits your page with a browser that can't show images,
or in the case they have image loading turned off to so pages will load faster.
Visually impaired people also benefit from this as their computer can read
the ALT Text using their computer's text to speech application.

If you have images as links, this is a handy way to let people know what the image is supposed to do.
Again, making life easier for the user works also for the search engine.

Fresh Content
Fresh content is the key.
Your news items are an excellent opportunity to
keep your site fresh and to further utilise your keywords.

The more updating you do to your news section the better

For more information on driving traffic to your site,
Contact Us today