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"We needed to increase our online sales, www.thenet.ie have certainly exceeded our expectations and brought the online business to new heights."

Project info

 

Website Design, Digital Marketing, Lead Generation, Conversion Tracking, Google Adwords Campaigns, SEO, Analytics Analysis and Call Tracking.

Summary

 

Improving brand perception and modernising an online business whilst improving organic traffic and conversion rates

 

We started working first met up with Pacon 5 years ago, they were experiencing a downfall in orders and were looking into a way of developing a stronger online presence from their traditional paper advertising.

We were able to determine that their website was not performing to its full potential, we were also able to see that there was considerable market share to be captured within there sector,  so simply bringing up there google rankings and developing a google adwords campaign we were able to increase their website traffic by 421% within the first 3 months.

Together with input from Pacon, we were able to provide them with a combination of effective website design, seo and digital marketing, we were able to simplify the online ordering process using intuitive and user friendly interfaces, we were soon able to see an immediate increase in customer conversions on the website.

Pacon has since gone onto be one of Dublin’s leading waste companies, with over 5 profitable websites generating leads and enquires on a daily basis.

Project info

Digital Marketing, Lead Generation, Google Adwords Campaigns and SEO
  • C&L Industrial – Atlas Copco IRL
  • February 2016
  • www.candl.ie

Summary

The website was not ranking after their redesign, we were commissioned to improve their rankings and develop a digital marketing strategy including google ads. After a recent website redesign C&L noticed a drop in traffic to their website, we were able to look at their new website and we were able to quickly notice what needed to be done to rectify the problems of their lower rankings, we also were asked to look at their digital marketing campaigns to see if we could also improve their conversions. As it stands 3 months in we have 21% of their SEO keyword phrases appearing on page 1 of Google and 65% of their keyword phrases at the top of page 2, all of their keyword phrases were not in the top 10 pages on Google before we started the project, so this was a complete turnaround, we look forward to getting all of their keyword phrases to page 1 of Google within the next 7 months. We were able to revamp C&L’s Google Adwords campaign to ensure that their spend was performing to its full potential, within 8 days of revamping we were able to increase their quality score and bring down their average CPC, we also set up a video and remarketing campaign and this has also been very effective. Overall bounce rate on their website has dropped and now the length of time being spent on it has increased, we have been able to set up goals on analytics and we have integrated analytics in their google ads campaign to ensure transparency across organic and paid search.